Small Batch America:
Hey Rooster & Nashville Farmers’ Market

We catch up with Tom Monday, the founder of Small Batch America, for the inside track on Nashville’s scene of talented makers. In Goods and Makers: Part 2, he checks in with the owner of Hey Rooster and the Director of the city’s largest farmers market.


Hey Rooster & Nashville Farmers’ Market Share Their Favorite Music City Goods & Makers

For part two of the Nashville edition of Goods & Makers, we tapped Jolie Yockey and Courtney Webb– two women who represent distinctly different kinds of markets- a classic egalitarian farmers market and a highly curated boutique of handmade goods, respectively.

Jolie Yockey is the Marketing Director for the Nashville Farmers’ Market, a centuries-old institution stretching over sixteen urban acres of indoor and outdoor space that also includes a community kitchen/food business incubator called Grow Local Kitchen.

Courtney Webb owns Hey Rooster, a boutique-like general store housed in a cozy renovated cinderblock building in once-dicey, now-trendy East Nashville.

Both markets play an important role in the success of the local independent artisan economy by connecting makers with buyers. And both women generously, enthusiastically offered to share a few words about some of their favorite Music City goods and makers. Here’s what they had to say.


COURTNEY WEBB Owner, Hey Rooster

The Post East, Corsair Distillery, Nola Granola, Noble Springs Dairy

NOLA GRANOLA

A granola truly made for snacking! Nola Granola is moist and chewy with sophisticated depth of flavor. Liz spent over a year developing the original Sea Salted Caramel variety with mostly organic ingredients and now has three more delicious flavors. I love the Apricot Almond straight out of the bag or on a little plain yogurt.

HAULIN’ OATS

Breakfast on the go, but without the preservatives. Haulin’ Oats makes single serving organic oatmeal, ready to cook, in glass mason jars. Just add hot water. The flavors are thoughtful, unexpected, and truly satisfying.

DEAD HORSE BITTERS CO.

I absolutely love the labels on this brand new line of bitters. Three local barmen, Charles Fields, Alan Kennedy, & Matt Fuller, developed these bitters to simply make drinks better, and they do. Is it possible to improve a Negroni? Yes, add Lavender Bitters. Alan will impress you with a Lavender Negroni at his bar, the Music City Tippler, and can make you anything to showcase his products. The Southern Aromatic Bitters is sippable on its own and conversely, the Black Hell must be used with caution. Matt and Alan are also developing a rose liqueur called Adelaide that will be available this fall. Can’t wait.

CORSAIR DISTILLERY

Triple Smoke Whiskey. Cherries soaked in Triple Smoke. The liquid leftover from the cherries soaked in Triple Smoke. Corsair distills a wide variety of spirits that can all be sampled in their Marathon Village Tasting Room.

THE POST EAST

Cold pressed juices, smoothies, and coffee. I love that they add mint to a lot of the juice flavors. I haven’t seen that in many juices – it’s such a refreshing addition.

BATHTUB GIN

Jams aren’t just for biscuits anymore. Made by two sisters with a love for jam and cocktails, each flavor has some kind of alcohol mixed with organic fruit and herbs. Yes, they’re great on biscuits or with cheese, but they can also be used in cocktails and they will tell you how. It’s such a nice touch that each jar comes with a cocktail recipe card.


JOLIE YOCKEY Marketing Director, Nashville Farmers’ Market

2013_MCE_Blog_Small Batch America_Farmers Market
Walker’s Southern Bloody Mary Mix, Tucker’s Nut Butters, AM@FM, Haulin’ Oats Granola

WALKER FEED CO.

Brand new and one to watch, their Southern Bloody Mary Mix is made with just the right amount of spice and fresh southern ingredients. Holy mary divinity! Can’t wait to try their sour mix, too.

NOBLE SPRINGS DAIRY

This Leiper’s Fork dairy is THE source for goat cheese among locals. High quality bases and incredible seasonal flavor combinations you can do anything with. I love their Herbs de Provence inside stuffed pasta and their cherry berry on top of pancakes. Their garlic & herb chevre is like cheese crack and a total crowd pleaser. I could go on and on.

YAZOO BREWING

A trip to Nashville would not be complete without stopping at Yazoo. My favorite is the Sly Rye Porter but they are all terrific. They’re making a name for themselves way beyond locals and one sip will tell you why.

LAZZAROLI

Fresh pasta, housemade sauces and our source for all things Italian—charcuterie, fine olive oils, & a boot’s worth of gourmet ingredients. Lines are long for his meatball sub come Germantown Oktoberfest time—bring your stein and get there early, it’s worth it!

THE SWEET STASH

Started three years ago with a small artisan table on Saturdays, Whitney May has grown her baking business into a permanent shop that’s open six days a week inside the Market House. Her flair for unique flavor combinations and commitment to using local, seasonal ingredients whenever possible has gained her a loyal, devoted following. Favorites include gingersnap cookie sandwiches, coconut macaroon cupcakes, and sweet potato and butternut squash cupcakes. Hell—I’m addicted to everything Whitney makes!

AM@FM

The fourth in local chef extraordinaire – and Top Chef alum – Arnold Myint’s cadre of excellent spots. Arnold makes small batch items for take-home including smoked sea salts that we love on fresh watermelon, his mom’s recipe chili oil, and small bags of his truffle potato chips.

ALFRESCO PASTA

Stuffed pastas sourced with local ingredients—the Benton’s Bacon, onion, & Tennessee white cheddar ravioli is a weird & delicious fave. But their sweet potato gnocchi and langoustine are also not to be missed.

TUCKER’S NUT BUTTERS

Wow. We can’t get enough of these non-GMO, gluten-free nut butters, plain or flavored with honey or raw sea salt. I’m putting it on everything—toast, pancakes, waffles, and even in smoothies. They’re just starting out, so they’re another one to watch.

WALKER CREEK TOFFEE

Widely loved for their toffees, they’ve started doing salted caramels and we can’t stop eating them. In addition to bourbon & chocolate flavors, a can’t miss is the Short Mountain Shine version with a kick of Tennessee moonshine.


Small Batch America is the premier site dedicated to providing info, insight, and inspiration to the burgeoning independent food and drink community. Original features and a curated mix of relevant news from around the web keeps independent food and drink entrepreneurs and those who work with them up-to-date and in-the-know about their industry. Founded by Tom Monday after years spent in the music industry connecting bands, brands, and fans, Tom’s now applying what he knows about developing careers for indie music makers to indie food and drink makers.